creating lasting impressions

meat chops snacks

heritage line

package design

 

Previously designed packaging was taken and adjusted to meet the criteria of the Meat Chops  Snacks new Heritage Line.   Colours inspired by the land and the animals themselves. 

meat chops snacks

display case

display box design

Display cases designed for Meat Chops Snacks. Inspiration was drawn from the barn logo (found here).    Continuous of the tear-away aspect of the box to hold the  jerky packages and still remain  barn-like.

   

 

rangeland meat shop

dog food labels

label design

Labels and logo launch. I first started off with taking the pre-existing Rangeland Meat SHop logo and reiterating it into the Rangeland Raw logo. Then based on the flavour of the product I drew the corresponding animals and colour to help the consumer better identify the product with ease.  These labels are for frozen products.

   

canadian rangeland

little black box

 

package design

Display cases designed for Meat Chops Snacks. Inspiration was drawn from the barn logo (found here).    Continuous of the tear-away aspect of the box to hold the  jerky packages and still remain  barn-like

   

canadian rangeland

rangeland steaks

label design

Rangeland Premium Steaks was launched in December of 2020. As a premium online source for premium bison meat, I created labels to reflect that.  I wanted customers to be impressed as the labels would be the first thing they would see when they opened their package. Playing off the CRBE's wholesale packaging, I used the layout of the ribbon to draw attention to the brand. The gold and black colours were used to inform customers that they are getting the best cut possible.  The labels are intended for frozen meat. 

   

canadian rangeland

wholesale box design

package design

A smaller wholesale box designed for Canadian Rangeland Bison. Staying true to brand colours the bold purple was used to stand out against other generic wholesale boxes. This design was intentional to allow customers to easily recognize Rangeland's brand.

   

 

partake brewing

label management

label design

Maintaining and upkeeping Partake Brewings' labelling needs. By following brand guidelines and a design brief given to me by the Marketing Team I created four labels (US and Canadian) for the  Lime and Peach Gose beverages. Staying true to brand guidelines and previously designed labels  I was able to produce brand consistent can labels. Furthermore, I have been responsible for updating and maintaining other cans' labels to ensure they remain up-to-date and on-brand.  

   

partake brewing

package management

package design

I have worked alongside the marketing team to develop and maintain Canadian and US packaging. Using the well-established brand identity, packaging rules and design briefs  I have created cartons, trays and boxes. As well as transforming preexisting Canadian packaging into standard  US packaging. Pictured are  carton boxes and beer trays.

   

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harmony tea co

sample labels

package design

 

Sample Tea Labels created based on original labels (see bottom left image). Inspiration was drawn from the leaves and colours, conveying organic tea.  The client wanted a simplistic yet informative label for a smaller package of sample tea. A total of  14 sample labels were created and are in the process of being printed. 

   

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