personal branding
Project
Client
Personal Branding
Self-initiated
Check this project out on Behance.
1
Project
A personal branding project was developed by Johanna Lunzmann in November 2021.
2
The Challenge
BUBBLY, CARING, MOTIVATED
The main goal of this project is to create a brand that represents Johanna's personal identity as a creator while showcasing her dedication to design. To be recognizable for self-promotion purposes.
3
Logo
Construction
Sketches
Manipulation name ideas, nicknames by means of typography and illustrations.
Experimenting with:
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Typography
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Monogram
Construction
Experiments
Construction
Finals
The final logo was chosen as it conveys the following brand message the best: Bubbly, caring and motivated. The colours, bright yellow and orange convey energy approachability (Bubbly). The hugging of the "o" by the "J" suggests that the brand is caring. The strong curves imply bold power that is motivated.
4
Visual Identity
Visual Identity
Colour Pallete
5
Branded Content
