personal branding

logo.jpg

Project

Client

Personal Branding

Self-initiated

Check this project out on Behance.

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1

Project

A personal branding project was developed by Johanna Lunzmann in November 2021.

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2

The Challenge

BUBBLY, CARING, MOTIVATED

The main goal of this project is to create a brand that represents Johanna's personal identity as a creator while showcasing her dedication to design. To be recognizable for self-promotion purposes. 

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3

Logo

Construction

Sketches

Manipulation name ideas, nicknames by means of typography and illustrations.

 

Experimenting with:

  • Typography

  • Monogram

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Construction

Experiments

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Construction

Finals

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The final logo was chosen as it conveys the following brand message the best: Bubbly, caring and motivated. The colours, bright yellow and orange convey energy approachability (Bubbly). The hugging of the "o" by the "J" suggests that the brand is caring. The strong curves imply bold power that is motivated. 

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4

Visual Identity

Visual Identity

Colour Pallete

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5

Branded Content

logo.jpg
Business_Card_Mockup_1.jpg
t-shirt.jpg