rangeland steaks branding
Project
Client
Rangeland Premium Steaks Branding
Canadian Rangeland Bison
1
Project
A project for Canadian Rangeland Bison & Elk Inc. to launch into the world of eCommerce. This project began in the Fall of 2020, with a website launch of December 1st, 2020. Since the launch of the child brand, Rangeland Premium Steaks has seen a customer base growth of many regions in Canada. The brand continues to grow.
2
The Challenge
Create a premium bison steak brand for an eCommerce platform. The main challenge of this project was to ensure that the brand felt separate from Canadian Rangeland Bison and Elk Inc (CRBE) but still remained connected. Rangeland Premium Steaks is an ongoing project, where Johanna manages website updates, digital marketing and social media management.
This project included the development of the following:
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logo
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brand guide
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website
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packaging
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marketing material
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email marketing
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social media management
3
Logo
Rangeland Premium Steaks logo was created by altering CRBE's logo. Removing the "Canadian" from the original logo and replacing it with "Premium Steaks". This allowed the two brands to remain as one yet allowed them to be separate.
4
Visual Identity
5
Branded Content
