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Rangeland Steaks Shopify Development 

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Project

Client

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Rangeland Steaks Website Development

Canadian Rangeland Bison

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1

Project

Developed the Rangeland Steaks e-commerce website by creating and building out an intuitive product taxonomy and integrating a brand refresh, enhancing user experience and product discoverability while showcasing the brand's commitment to quality and authenticity.

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2

The Challenge

  • Taxonomy Development: Created a clear and intuitive product taxonomy, categorizing offerings into easily navigable sections (e.g., cuts of meat, recipes, promotions) to streamline the shopping experience.

  • Integrated Brand Refresh: Developed a cohesive visual identity that aligns with the refreshed branding, incorporating updated logos, colour schemes, and typography to enhance brand recognition.

  • Content Organization: Developed a logical hierarchy for product descriptions and information, ensuring customers can easily access details about sourcing, preparation, and cooking tips.

  • Integration with Inventory Management: Ensured the taxonomy aligns with inventory management systems, facilitating accurate stock representation and availability updates in real time.

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Check out the website here: www.rangelandsteaks.com

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© 2025 Johanna Lunzmann
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