creating lasting impressions
meat chops snacks
Previously designed packaging was taken and adjusted to meet the criteria of the Meat Chops Snacks new Heritage Line. Colours inspired by the land and the animals themselves.
meat chops snacks
display box design
Display cases designed for Meat Chops Snacks. Inspiration was drawn from the barn logo (found here). Continuous of the tear-away aspect of the box to hold the jerky packages and still remain barn-like.
rangeland meat shop
dog food labels
Labels and logo launch. I first started off with taking the pre-existing Rangeland Meat SHop logo and reiterating it into the Rangeland Raw logo. Then based on the flavour of the product I drew the corresponding animals and colour to help the consumer better identify the product with ease. These labels are for frozen products.
little black box
Display cases designed for Meat Chops Snacks. Inspiration was drawn from the barn logo (found here). Continuous of the tear-away aspect of the box to hold the jerky packages and still remain barn-like
Rangeland Premium Steaks was launched in December of 2020. As a premium online source for premium bison meat, I created labels to reflect that. I wanted customers to be impressed as the labels would be the first thing they would see when they opened their package. Playing off the CRBE's wholesale packaging, I used the layout of the ribbon to draw attention to the brand. The gold and black colours were used to inform customers that they are getting the best cut possible. The labels are intended for frozen meat.
wholesale box design
A smaller wholesale box designed for Canadian Rangeland Bison. Staying true to brand colours the bold purple was used to stand out against other generic wholesale boxes. This design was intentional to allow customers to easily recognize Rangeland's brand.
Maintaining and upkeeping Partake Brewings' labelling needs. By following brand guidelines and a design brief given to me by the Marketing Team I created four labels (US and Canadian) for the Lime and Peach Gose beverages. Staying true to brand guidelines and previously designed labels I was able to produce brand consistent can labels. Furthermore, I have been responsible for updating and maintaining other cans' labels to ensure they remain up-to-date and on-brand.
I have worked alongside the marketing team to develop and maintain Canadian and US packaging. Using the well-established brand identity, packaging rules and design briefs I have created cartons, trays and boxes. As well as transforming preexisting Canadian packaging into standard US packaging. Pictured are carton boxes and beer trays.
harmony tea co
Sample Tea Labels created based on original labels (see bottom left image). Inspiration was drawn from the leaves and colours, conveying organic tea. The client wanted a simplistic yet informative label for a smaller package of sample tea. A total of 14 sample labels were created and are in the process of being printed.